Our Team
Jason Watson, Founder & CEO
Jason, a 2001 graduate of Villanova University in Pennsylvania with a double major, began his career in the insurance industry as a broker. Over the next 12 years, he built a practice focusing on the unique needs of privately held small business owners, particularly in the areas of protection, wealth accumulation, succession planning, and generational preservation. He eventually became the youngest partner at a privately held brokerage firm in eastern Pennsylvania.
Growing up in a family of small business owners, Jason was well-versed in navigating communication among both active and inactive family members to ensure business continuity. A consistent Million Dollar Round Table qualifier, with multiple Top of the Table recognitions, Jason joined McAdam Financial Group in 2013 as a Senior Advisor. He successfully transitioned his client base to McAdam’s independent advisor platform and established the Business Owner Advisory Team.
Jason specializes in working with businesses in construction, food services, manufacturing, real estate, and the medical field. With over 36 business owner clients he advises annually, his focus is on supporting them and their families through various stages of life and business.
An avid sports and fitness enthusiast, Jason lives in Center City, Philadelphia, and Miami Beach, FL, with his wife, Ashley—a personal injury and medical malpractice attorney—and their two children, Jax and Maddy. They split their time between Pennsylvania, Florida, and family homes in Manahawkin, NJ, and Rehoboth Beach, DE.
Ashley Diliberto, Attorney at Law
Ashley DiLiberto, is a dedicated attorney specializing in representing victims of catastrophic personal injuries, including those resulting from dangerous pharmaceutical drugs, defective medical devices, unsafe consumer products, toxic torts, trucking and motor vehicle accidents, medical malpractice, dog bites, and premises liability.
Her expertise in these complex cases complements PCWA’s financial planning approach, particularly in the areas of asset protection and risk management, ensuring that his clients, especially those facing significant legal or medical challenges, have comprehensive support for their financial well-being.
Linus Parks, CFP & CFA
With more than 10 years of experience as an entrepreneur, project manager and consultant, Linus brings a unique perspective to investment management that combines insights from his multi-faceted business background.
As the PCWA’s investment director, responsible for investment research and portfolio construction, he also uses an in-depth knowledge of economic and finance theories.
Linus studied at Northwestern University and holds a Master of Science in finance from the College for Financial Planning. He lives in Chicago, where he and his wife are raising three daughters.
Brittany Sirota, Business Development and Insurance Advisor
Brittany is an accomplished professional with a diverse background in management, insurance, and entrepreneurship. A Dean’s List graduate with a degree in Management, she has over 15 years of experience as an entrepreneur, successfully owning and operating businesses in various industries. This span of experience has established her as a versatile and highly skilled leader.
With a strong foundation in both personal and commercial insurance, Brittany brings expertise in business development to her clients. She has a proven track record of guiding clients through complex insurance needs, offering customized solutions that protect both personal and business assets. Her deep understanding of risk management, combined with her focus on building long-term relationships, makes her a trusted advisor.
Brittany’s ability to identify growth opportunities and enhance her clients' financial security ensures they are well-positioned for success in an ever-evolving marketplace.